Sunday, May 25, 2008

Are You Leaving Money On The Table With Your Upsells?

You might be surprised to learn the results of a recent split test I designed to analyze a client's upsell capabilities. I know I was!

I've always lectured my clients on the importance of upselling, and, as a marketing student, I was indoctrinated with the common practice of gradually working new customers up the price ladder. Obviously then, it's normal procedure that the price of upsells be only slightly higher than the original item being purchased.

So, when I originally designed my client's upsell page, we offered the "next best" items. The page performed OK, and results were the run-of-the-mill, industry standard.

But, after discussing a few ideas to increase this client's revenues, I decided to try a little experiment. I A/B/C tested the upsell page, using the original page as my control. The design for Page B included several items: the item on the original page, three higher priced items, and, at the bottom of the list was a one-time-offer Bonanza Box of all four items offered at a discount. Page C included the exact items on Page B, except the Bonanza Box was at the top of the list.

At first I was nervous. I thought we might insult his customers, or turn them off by appearing too pushy. But, I was amazed to discover that offering the highest priced item at the top of the page actually increased revenue by over 29%.

Don't be afraid to offer a bundle or a premium product as your upsell. There's an excellent chance that you'll increase your revenues, too! But, of course, be sure you test, test and test some more to guarantee the best results from your target market.

Time to implement: Anytime you split test entire pages, you should expect quite a project. First, you must design the concept, then create the separate pages, add product options to your shopping cart, upload everything into your testing software - you're looking at a full day's work to get everything perfect. But, for a 29% increase in revenue, I'll bet it's worth it.

Karen Scharf coaches and trains website owners on various tricks and techniques that have been proven to increase website conversion. She publishes Successful Site Secrets, an on-line newsletter that offers insider tips, tricks and techniques for transforming your website from one that is "good" into one that has your profits soaring through the roof. Get your own free subscription at http://www.SuccessfulSiteSecrets.com

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Make Money Online Through Paypal From Internet Survey Sites

Many people make money online through Paypal from internet survey sites, but there are a lot who simply pass them up. Maybe they think they are all scams, or maybe they haven't found the truly great ones. Well, you can easily earn cash from taking surveys and here is what you need to know about where to go.

If you want to make money online through Paypal from any given internet survey site, then you will need to know some very basic, but forgotten things. The first thing that you will need to realize is that you should not have to pay any sort of fee to become a member of a website that gives surveys to their members. I can't stress this single point enough sometimes. I have never had to pay a dime to take surveys and it has been about 4 years since I starting taking them. Those kinds of places are a waste of time if you truly want to make money online from internet survey sites that pay cash through Paypal.

Now, here is how you can easily find the internet survey sites that pay your cash through Paypal, and if you don't have a Pay Pal account, don't worry, because they will still send a check to your house if you want...

The first thing you need to remember is that settling for two or three internet survey sites is not nearly enough. There are way more legit internet survey sites than that. The more you join the more cash you will earn. How you find the top notch places that allow you to get paid through Paypal is by using forums. I can't tell you how much great information I have found over the years by using forums. I have found dozens of hidden websites that have surveys, all which pay pretty darn nice and most pay cash though a Paypal payment if that's what you want. Remember, when people find a hidden gem, such as an internet survey site that is legit and pays, they want to share what they have found. There is not easier way for them to spread the word than by using a forum and you can reap the benefits of their findings, even if you want to get your cash paid through Paypal payment.

Finding those hidden internet survey sites that pay cash through Paypal is easy and you can make money online very fast when you find the ones that work.

Want a free Top Ten list of Paid Online Survey Sites that offer a Paypal Payment? Keep reading...

Adam Woodham is an expert on Paid Surveys. He has extensive experience making money online with these unique survey websites and runs the site http://www.SurveyQuickCash.com which features a free list of the Top Free, Paid Survey Sites, most offering a quick Paypal payment.

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Top 3 Ways To Make Money Online

Now, before we dive in, there is one major caveat. In each of the easy money making ideas I'm about to reveal, there IS a learning curve. You need to spend some time and effort acquiring certain skills and knowledge before you can use these easy money making ideas. However, if you're prepared to learn what you need to know, you'll probably find yourself making easy money online in very little time.

Okay, so what are these three easy money making ideas?

1. Affiliate marketing

The first way to make easy money online is through affiliate marketing. Essentially, this involves referring customers to someone else's product or service in return for a commission. You can join an affiliate network (networks of merchants all willing to pay you commission for referring customers to them) and use advertising or other techniques to promote merchants' products to your customers. When it comes to getting customers, one of the quickest and easiest ways is to advertise on one of the top search engines. You may be able to direct people who click on your ad to either your website or straight to the merchant's website.

2. Buying and parking domain names

Buying and parking domain names is one of the best easy money making ideas. In this case you buy a domain name - typically an expired domain name that the owner no longer wants but that still receives traffic - and point that domain name to a webpage run by a "parking company". This webpage will feature, for example, text ads so that every time someone clicks on them, you receive a share of the per- click payment. The parking company gets the other (albeit higher) share. Now you do need to get up to speed on how to choose the right domain names and how to optimize parked web pages, but this is definitely a great way for making easy money.

3. Freelancing

Finally, you can relatively quickly make easy money by offering freelance services. Whether you're adept at writing, web design, software programming or data entry, there are generally always companies posting jobs on the major freelance websites looking for people to help them. In this case you don't strictly need a website at all - you just need to convince someone looking for help that you're the right person for the job. And while the freelance sites have traditionally been oriented towards computer programming, web design, graphic design and writing, more and more jobs requiring other skills are being posted these days.

These are, of course, just three relatively fast easy money making ideas. There are also a load of others. Do a search on one of the top search engines using a phrase like "easy money online", "easy money making" or "making easy money" and you are bound to find more ideas for making easy money online.

Learn how to Make Money Using Paypal Earn $235/day.

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Make Money Free By Using Blogger And Paypal

Many Internet marketers have said they you can't make money using blogger. They say that blogger it just doesn't look professional enough and doesn't instill trust and the buyer. I'm tempted to ask them if that's because they spend so much money on their websites and don't want to face the fact that many people are making a lot of money by using blogger and PayPal, both free services.

It's really not that hard to make money online by using blogger and PayPal, if you know how to do it correctly. Yes, your blog can come across as looking unprofessional and not a very trustworthy site. However, even then people can still make money online with a poorly crafted blogger site.

It all comes down to having something that someone else needs. It's as simple as that. You can spend thousands of dollars on an amazing website that has a lot of traffic to a handy can have a poorly crafted blogger site that has the same product and both will make money. Of course you probably don't want to compete with these websites.

What you do want to do, is find a product or service that people really want and need and are willing to spend money for. That is the true key to making money online. As the saying goes, you can put a notepad and pencil attached the tale of a mangy dog and send him on his way through town, and by the end of the day you'll have at least one person in this signed the pad of paper. The point being here is that by the numbers alone of the amount people on the Internet today you're bound to make a sale no matter how ugly your site looks.

But you are going to want to make a lot of money online and so of course you're going to try to make your blog or site look as professional and trustworthy as possible, of course.

So what you will need to do is either create a product, such as an e-book on a topic that you know very well and that you know a lot of people would be interested in buying or would want this information, or find someone else that has a product, such as a software product, that will allow you to sell their product for a commission.

Once you have this product simply put up a well thought out sales page on your blog and creates it by now PayPal button to the merchant services area in PayPal and cut-and-paste that button at the bottom of your sales page on your blog or site.

It's as simple as that, and it is also as hard as that since you ultimately have to have a product that people are willing to pull out there wallets and pay for.

If you'd like to learn more about finding the right niche in the products of people by as well as learning the 12 top secrets of highly successful Internet marketers go to www.make-fast-cash-online.blogspot.com

Find the right niche, learn more about internet marketing and make more money online at http://www.make-fast-cash-online.blogspot.com

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How To Make Money Using PayPal

Paypal is the dominant payment processor on the internet today. It is hard to go just two sites now without finding someone who accepts this as a form of payment, it has made buying things dangerously easy! So how do you flip the coin and make money using PayPal?

There are a few different options, let's look at each in turn:

Blogging:

Blogging is the act of setting up a website with a blog installed on it (or using one of the free versions that host it for you) which enables you to quickly post your thoughts/articles online whenever you want.

The reason this has become so popular is because it takes away almost all of the technical aspects of creating a site (depending how much you want to customise you site). So a blog can now be installed with just a few clicks and then all posts made with a few clicks.

To make money using PayPal and your blog then you can either sell services, like doing reviews for people, maybe writing articles for them, or try affiliate marketing or even selling your own books through the blog. The blog is the way you advertise to people so that as they are drawn to the content on your blog they get to see your adverts for the other items and may buy.

Affiliate marketing:

This is the art of getting people to visit a specific site using your link. You place links on your blog to sites that you want to make money from and get people to click through those links and visit the sites, if they then buy something you get a percentage of that sale.

Most affiliate schemes pay by cheque or direct bank deposit, but paydotcom.com pays straight into your PayPal account!

An ecommerce store:

The barriers to entry on the internet are very low, so anyone can open a store now and start to sell items online without much capital invested.

Pick yourself a niche, find somewhere to get stock from (you could even dropship things where you take payment for an item and then pay another company some of that money and they ship the goods straight to the customer for you), get your website setup and start to get people to it who will hopefully buy something!

If you decide to do this then you can use PayPal as your main method of payment and get instant cash sent to you every time you make a sale.

These are just the top three methods I have touched upon, there are many more ways to make money using PayPal. I have reviewed the top 3 products which teach you exactly how to start making money online, click here to see the reviews.

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